“Don’t Worry Darling” is on its way to make a profit after a strong opening weekend.
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The authors concluded that social media plays a crucial role in gross revenue for films, and movie companies should optimize social media to their advantage. In the article, “Beyond likes and tweets: Consumer engagement behavior and movie box office in social media,” Chong Oh and others researched social media’s impact on box office success. Movie companies nowadays heavily rely on social media for advertisement, making Instagram and Twitter accounts just to gain more attention.
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The incidents sparked tons of media attention to for the film, resulting in free advertising the film. It’s not why I’m in this industry,” said Pugh. “When it’s reduced to your sex scenes or to watch the most famous man in the world go down on someone, it’s not why we do it. This then led to her quote that might have started the speculation of tension between her and Wilde. This love affair might have agitated lead actress Pugh, as she went from praising Wilde and the film, to hardly mentioning the film on any of her social media accounts before the film’s release. This alone was enough to create a buzz online, but more was to come from the film’s other stars. Not only was one of the most popular singers, Harry Styles, in the world caught in a love affair, but he was also going to star in the film directed by the person he had said affair with. It helps us not focus on our everyday life and look at somebody else’s drama and either laugh about it or feel guilty about it with no repercussions. I usually catch myself talking with friends by gossiping about some random celebrity drama, and it’s always an icebreaker to break the silence. “Some psychologists suggest that gossip is the ‘glue that binds social groups together’ or a mechanism for connecting with one another, suggesting it might be an evolutionary adaptation.” Evie Magazine writer Mane Kara-Yakoubian wrote an article called “The Scientific Reason Why We’re Obsessed With Celebrity Drama” that goes into detail why we are so interested in celebrity drama. This type of drama is standard in the film industry and Hollywood, yet the media is always intrigued by it. Wilde was then handed custody papers on stage during her presentation of the film at CinemaCon in April 2022. This sounds like any other Hollywood breakup, but a couple months later Wilde and Styles were holding hands while filming was ongoing. “Ted Lasso” star, Jason Sudeikis, boyfriend and father to her two children, split up with Wilde in November 2020. Jackson Gray | The Poly Postįilming began in Sept ember 2020, and this is when the first set of drama came out. Randy Nelson and Robert Glodfelty in their journal article, “Movie stars and box office revenues: an empirical analysis”, found that replacing actors with three more popular actors could lead to a 49 million dollar increase in revenue. If a film had an unfamiliar lead actor or was not a popular genre, the movie could be a flop. Apala and others called “Prediction of Movies Box Office Performance Using Social Media,” used patterns such as the lead actress, genre and sequels to determine a movie’s success in the box office. With such a well-known cast and a popular singer, this is a sign of this film’s monetary intent, which was to capitalize on a low budget with prominent names.Ī study by Krushikanth R. The pair depict a married couple living a perfect life in the 1950s, but Pugh’s character comes to the realization that something about her life is off. “Don’t Worry Darling” stars emerging actress Florence Pugh and acclaimed singer Harry Styles. “Don’t Worry Darling” had it all: a talented lead actress, a suspenseful story and behind-the-scenes drama. This had people eager to watch, but the film’s added conflict and social media buzz helped boost the film to higher profit margins.Īccording to the Associated Press, the film topped the box office in its opening weekend by making almost $20 million, already more than half of the budget the film at $35 million.Īs an avid movie goer myself, I find myself looking at all the elements of a film such as trailers, cast and genre to get a sense of what movies I anticipate watching. The film has a star-studded cast with stars such as Chris Pine, Nick Kroll, Gemma Chan and Olivia Wilde. 23 with immense anticipation from moviegoers due to the social media buzz created by the cast of the film weeks before the film’s release. The film, “Don’t Worry Darling,” hit theaters Sept.
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